THE BRIEF
Kinnor Philharmonic is an ensemble composed of both Jewish and non Jewish musicians. In sharing historical connections through educational artistry, they are dedicated to bringing the Greater Kansas City Community performances that reflect the long traditions of the symphonic repertoire and the rich diversity of the Jewish heritage. Kinnor Philharmonic wanted to represent their three core values within the logo, those values being Memory, Heritage and Community. They also wanted their logo to be more modern and recognizable than the one they had originally.
THE SOLUTION
In collaboration with glOh Studio we decided on really nailing in those three core values while still trying to represent the brand. The final logo uses the three "cores" in two different ways with "Kinnor" being the main focus. Since the brand just needed a logo to use on socials and the website it needed to be clear, clean and readable from small sizes. Charcoal grey and white were used to keep the logo modern and simple for them to use anywhere it was needed.
